The easy-to-use creamy formula delivers shiny and healthy-looking results in just 5 minutes. Formulated with bond-building PLEX technology to achieve perfectly-blended blonde results with up to 90% less hair breakage*. The anti-brass alkaline formula works with a low ammonia content for a gentle shift to break through brass instead of covering it up, perfecting blonde results from roots to ends.
The easy-to-use creamy formula delivers shiny and healthy-looking results in just 5 minutes. Formulated with bond-building PLEX technology to achieve perfectly-blended blonde results with up to 90% less hair breakage*. The anti-brass alkaline formula works with a low ammonia content for a gentle shift to break through brass instead of covering it up, perfecting blonde results from roots to ends.
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