{"product_id":"wella-pure-perfection-ammonia-free-permanent-hair-colour-60ml","title":"Wella Pure Perfection Ammonia Free Permanent Hair Colour 60ml","description":"\u003cp\u003e\u003cstrong\u003eWella Professionals Pure Perfection is an ammonia-free permanent color delivering neutral, natural-looking color results and up to 100% grey coverage.\u003c\/strong\u003e\u003csmall\u003e\u003c\/small\u003e\u003c\/p\u003e\n\u003cdiv class=\"sc-a4bdb6ce-2 iCyKdj\"\u003e• \u003cstrong\u003ePERMANENT HAIR COLOUR\u003c\/strong\u003e - Up to 100% grey coverage.\u003c\/div\u003e\n\u003cdiv class=\"sc-a4bdb6ce-2 iCyKdj\"\u003e• \u003cstrong\u003eMODERN FORMULA\u003c\/strong\u003e - With Supercharged Metal Purifier for significantly reduced hair damage and reliable colour results.\u003c\/div\u003e\n\u003cdiv class=\"sc-a4bdb6ce-2 iCyKdj\"\u003e• \u003cstrong\u003eNEUTRAL, NATURAL RESULTS\u003c\/strong\u003e - Carefully selected range of shades with a neutral colour direction for natural, true-to-tone results.\u003c\/div\u003e\n\u003cdiv class=\"sc-a4bdb6ce-2 iCyKdj\"\u003e• \u003cstrong\u003eTHE NEW 0% STANDARD\u003c\/strong\u003e - 0% AMMONIA, FRAGRANCES, MINERAL OIL, PPD\/PTD¹ and SILICONES.\n\u003cp\u003e\u003csmall\u003e¹ Do not use if a PPD\/PTD allergy is known, as a severe reaction may still occur.\u003c\/small\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sc-a4bdb6ce-2 iCyKdj\"\u003e• \u003cstrong\u003eGENTLE VEGAN COLOUR SERVICE\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sc-a4bdb6ce-2 iCyKdj\"\u003e\n\u003ch3 class=\"sc-a4bdb6ce-1 cWVFnb\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cdiv class=\"sc-a4bdb6ce-2 iCyKdj\"\u003e\n\u003cstrong\u003eMIXING RECOMMENDATION\u003c\/strong\u003e\n\u003cp\u003eMix Pure Perfection with Welloxon Perfect in a 1:1 ratio.\u003c\/p\u003e\n\u003cp\u003eExample: 60 g Pure Perfection + 60 g Welloxon Perfect.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e6% Welloxon Perfect: for grey coverage and up to 1 level of lift.\u003c\/li\u003e\n\u003cli\u003e9% Welloxon Perfect: for up to 2 levels of lift.\u003c\/li\u003e\n\u003cli\u003e12% Welloxon Perfect: for up to 3 levels of lift.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDEVELOPMENT TIME\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDevelop the colour without heat for 30–40 min. or with heat for 15–20 min.AFTER TREATMENT\u003c\/p\u003e\n\u003cp\u003eAfter development time, add a little warm water and emulsify. Rinse thoroughly and cleanse with Wella Professionals Shampoo.\u003c\/p\u003e\n\u003cp\u003eTo neutralise oxidation residues and stabilise colour, use Wella Professionals Post Colour Treatment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"5\/0 Light Brown","offer_id":56480180896123,"sku":"615910","price":12.0,"currency_code":"GBP","in_stock":true},{"title":"6\/0 Dark Blonde","offer_id":56480180928891,"sku":"615910","price":12.0,"currency_code":"GBP","in_stock":true},{"title":"7\/0 Medium Blonde","offer_id":56480180961659,"sku":"615910","price":12.0,"currency_code":"GBP","in_stock":true},{"title":"8\/0 Light Blonde","offer_id":56480180994427,"sku":"615910","price":12.0,"currency_code":"GBP","in_stock":true},{"title":"9\/0 Very Light Blonde","offer_id":56480181027195,"sku":"615910","price":12.0,"currency_code":"GBP","in_stock":true},{"title":"10\/0 Lightest Blonde","offer_id":56480181059963,"sku":"615910","price":12.0,"currency_code":"GBP","in_stock":true},{"title":"44\/0 Intense Medium Brown","offer_id":56480181092731,"sku":"615910","price":12.0,"currency_code":"GBP","in_stock":true},{"title":"55\/0 Intense Light Brown","offer_id":56480181125499,"sku":"615910","price":12.0,"currency_code":"GBP","in_stock":true},{"title":"66\/0 Intense Dark Blonde","offer_id":56480181158267,"sku":"615910","price":12.0,"currency_code":"GBP","in_stock":true},{"title":"77\/0 Intense Medium Blonde","offer_id":56480181191035,"sku":"615910","price":12.0,"currency_code":"GBP","in_stock":true},{"title":"88\/0 Intense Light Blonde","offer_id":56480181223803,"sku":"615910","price":12.0,"currency_code":"GBP","in_stock":true},{"title":"7\/1 Medium Ash Blonde","offer_id":56480181256571,"sku":"612810","price":12.0,"currency_code":"GBP","in_stock":true},{"title":"10\/1 Lightest Ash Blonde","offer_id":56480181289339,"sku":"615410","price":12.0,"currency_code":"GBP","in_stock":true},{"title":"5\/3  Light Brown Gold","offer_id":56480181322107,"sku":"615410","price":12.0,"currency_code":"GBP","in_stock":true},{"title":"7\/3 Medium Blonde Gold","offer_id":56480181354875,"sku":"607510","price":12.0,"currency_code":"GBP","in_stock":true},{"title":"9\/3 Very Light Blonde","offer_id":56480181387643,"sku":"615410","price":12.0,"currency_code":"GBP","in_stock":true},{"title":"5\/40 Light Brown Copper","offer_id":56480181420411,"sku":"607510","price":12.0,"currency_code":"GBP","in_stock":true},{"title":"7\/40 Medium Blonde Copper","offer_id":56480181453179,"sku":"622310","price":12.0,"currency_code":"GBP","in_stock":true},{"title":"7\/6 Medium Blonde Violet","offer_id":56480181485947,"sku":"612810","price":12.0,"currency_code":"GBP","in_stock":true},{"title":"9\/6 Very Light Blonde Violet","offer_id":56480181518715,"sku":"619810","price":12.0,"currency_code":"GBP","in_stock":true},{"title":"4\/7 Medium Brown Brown","offer_id":56480181551483,"sku":"607210","price":12.0,"currency_code":"GBP","in_stock":true},{"title":"6\/7 Dark Blonde brown","offer_id":56480181584251,"sku":"607510","price":12.0,"currency_code":"GBP","in_stock":true},{"title":"8\/7 Light Blonde Brown","offer_id":56480181617019,"sku":"607510","price":12.0,"currency_code":"GBP","in_stock":true},{"title":"5\/8 Light Brown Pearl","offer_id":56480181649787,"sku":"607510","price":12.0,"currency_code":"GBP","in_stock":true},{"title":"7\/8 Medium Blonde Pearl","offer_id":56480181682555,"sku":"612810","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0033\/5819\/5821\/files\/420Wx420H-99350196767-1.webp?v=1790687279","url":"https:\/\/franklinsonline.com\/products\/wella-pure-perfection-ammonia-free-permanent-hair-colour-60ml","provider":"Franklins","version":"1.0","type":"link"}